What is meant by SEO (Search Engine Optimisation)
Here i'm gonna give small introduction about SEO. SEO stands for Search Engine Optimisation. It is the process of affecting the visibility of a web page or website in Search Engines ( Google, Yahoo, Bing ). In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
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How SEO used ?
As an Internet marketing strategy, SEO considers " how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience". Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic used by many professional bloggers.
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How SEO started ?
Webmasters and content providers began optimizing sites for search engines in the mid-1990's, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed
SEO plays a key role in the lifes of Webmasters
In 1998, Graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub," a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer
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SEO as Market Strategy :
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate
If you can understand and follow the SEO techniques then your website can rank first in Search Engines. SEO is a thing to learn, follow and understand. Without SEO a website almost nothing in search engines.
