Facebook may use games to boost Messenger platform popularity
One of the major things Facebook announced during its F8
conference back in March was its Messenger flatform, allowing
developers to create apps for use within Messenger. The initial batch of apps
have largely centered on communication (think emojis, sound clips, gifs and so
forth) but now we’re hearing that the social network is interested in expanding the platform’s capabilities to include
games.
The first bundle of apps for Messenger hasn’t
generated the traction that Facebook was hoping for. Worse yet, multiple
third-party developers have reported having a difficult time raising awareness
about their Messenger apps. Facebook’s gaming initiative is largely centered on
trying to alleviate these two issues although talks are still in early stages.